Raphaël Samson, a 3rd-year student at IIM, currently working at Grinta Agency as an Assistant Art Director. Developing visual concepts across branding, advertising, and digital design, with a strong interest in experimental graphic systems.
CV
work
Photoshop, Illustrator
All rights reserved
The concept plays on the double meaning of "regard" : both the physical gaze and the critical eye we bring to art. A diagonal band carrying the tagline "L'art brut va au-delà du regard" (Art Brut goes beyond the gaze) cuts across each artwork, landing precisely over the subject's eyes. The gaze is blocked by the words that describe it, creating a graphic and conceptual short-circuit between image and text.
By staging this disruption in front of institutions that canonize the very works being obscured, the campaign turns its location into an argument : Art Brut exists beyond the frameworks these walls represent.