raph13
Raphaël Samson, a 3rd-year student at IIM, currently working at Grinta Agency as an Assistant Art Director. Developing visual concepts across branding, advertising, and digital design, with a strong interest in experimental graphic systems.
CV
email
instagram
work
-
Chanute Party
- Santa Cruz
- Wassup Magazine
- Sorare 26
- Adidas X CaminoTV
- Coming soon
Santa Cruz
2026
After Effects, Gemini
All rights reserved
Santa Cruz is a school project taking the form of a promotional video for the mountain bike brand. All footage was AI-generated, then reworked through color grading and effects, before being edited alongside motion design elements created for the project.
The art direction draws from a cold monochrome palette, reinforced by heavy color grading that gives the images an almost analog feel. The outdoor sequences establish a raw and immersive atmosphere, consistent with the brand's identity.
The HUD elements overlaid on the detail shots of the bike, coordinates, technical grids, tracking data, introduce a data-driven dimension that positions the product in a world of performance and precision. The transitions and editing rhythm support this intent by maintaining a consistent energy throughout the video.